“Today, good has no moral, spiritual or redemptive agenda, good simply means effective. Good means ‘that which sells’.” (pp. 24).

VIENNE, Véronique. “What’s Bad about Good Design”. Communication Arts. Palo Alto, California : Coyne & Blanchard, Inc. ISBN 0010-3519. 270 (January/February 1997). p. 23 - 26.