“The real job of a designer is to ask how design can be used as a tool to make the client’s business work better.
(…) ‘How can this help you sell more, produce more leads or qualify more leads?’” (pp. 170).

BINELL, Rick, BIELENBERG, John. “How to Build a Grenade”. Communication Arts — Illustration Annual 44. Palo Alto, California : Coyne & Blanchard, Inc. ISBN 0010-3519. 321 (July 2003). p. 170 - 172.