“Whit most brochures, you can read it ou look at the pictures. One-hundred percent of all people will look at the pictures first. They look at it to decide whether to really read it.” (pp. 170).

BINELL, Rick, BIELENBERG, John. “How to Build a Grenade”. Communication Arts — Illustration Annual 44. Palo Alto, California : Coyne & Blanchard, Inc. ISBN 0010-3519. 321 (July 2003). p. 170 - 172.