“brand moment, […] moment of acceptance when the mind opens, the message comes in, the mind accepts it and places it in context.
[Michael] Cronan believes 'that art is a powerful, worthy way' for corporations to create this moment. 'Art, as a tool for understanding, transcends the mercantile, to go to the essence of the brand.' ”

APPLE PRO/DESIGN Online. Michael Cronan: Art Expands. Design Connects . 2005 [Consult. 19 Outubro 2005] . Disponível em www : URL : http://www.apple.com/pro/design/cronan/