WHAT iS dESiGN?

dESiGN é a vida cruzada pelo tempo e o espaço.
dESiGN is life crossed by time and space.

07 janeiro, 2008

“The Advantage of rules is that they can prevent mistakes: the disadvantage is that they can prevent discovery.” [pg. 13] [The Ten Commandments of Typography]
“[…] an experienced workman told me ‘Always look carefully at a mistake before you discard it — it might be better than what you intended’.” [pg. 13] [The Ten Commandments of Typography]
"When a typeface is put through its paces in exactly the way its designer intended, that can be very rewarding, but it’s not particularly informative. Seeing it used in an unexpected way —god or bad — can be a much more revealing lesson.” [pg. 13] [The Ten Commandments of Typography]

Matthew Carter

“Breaking the rules has always been just another one of the rules.” [pg. 17] [Type Heresy: Breaking the Ten Commandments of Typography]
“Simple methodologies generate simple results. Complex methodologies generate complex results.” [pg. 17] [Type Heresy: Breaking the Ten Commandments of Typography]

Jeffery Keedy

“It’s hard work to break the rules and succeed, but it's better to fail in originality than to succeed in imitation.” [pg. 33] [Type Heresy: Breaking the Ten Commandments of Typography]

FELTON, Paul — “The Ten Commandments of Typography / Type Heresy: Breaking the Ten Commandments of Typography”. Londres : Merrell Publishers Limited, 2006. ISBN 1 85894 355 8